I'm convinced that mattress/furniture stores exist in a quantum superposition of grand opening and going out of business sale.
It is both and neither at once until an observer records the state at which point it becomes one or the other.
But because you know exactly where the store is located, you cannot know how fast it is going out of business because of your uncertainty about its business momentum.
All around us, all the time pairs of anti-discount mattress stores and discount mattress stores are popping into existence, forming the quantum memory foam that is the basis for the universe. Without the pressure of this quantum memory foam strip malls would collapse.
We can see evidence of this when a pair is created such that one half is within the sales radius of a supermassive furniture store like Ikea-- one of them is pulled in and the other escapes as a Hawking mattress store.
I used to be a real ad
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Fairy tale of Reynard and Lea
twitchquotes:
Let me tell you the fairy tale of Reynard and Lea. Once there was a magical salt-shaker named Reynard. He lived in a magical kitchen where the princess Lea would make sandwiches. One day Lea shook Reynard too hard and he broke, spilling salt everywhere. 
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Reynad
Only Ninety's kids will remember This.
There once was a woman who had 100 children. She named each of them after numbers in the order they were born. There was a fire and all of them died except Ninety. Ninety went off to have kids of her own. They were very kind and loving. One day they found an injured dog. They took it home and nursed it back to health. They hid the dog and never told their mother afraid she would kick the dog out . In fact they never told anyone. To keep from arousing any suspicions they named the dog "This" so the name could be used in conversation. One day This ran away. They never saw This again. No one else knew about This. No one even knew a dog named This existed.
Only Ninety's kids will remember This.
